Benjamin Moore has announced that its Natura and INSL-X GarageGuard paints have each been named Product of the Year for 2015. Product of the Year is the world’s largest consumer-voted award for product innovation where winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner, TNS, a global leader in consumer research. Natura and GarageGuard have taken home the top honors for the Paint Category.

“We are honored to have these coatings identified by consumers as two of the most innovative products of the year for 2015,” said Ron Schuller, Chief Marketing Officer and Senior Vice President. “The recognition achieved today from the Product of the Year Award program exemplifies our commitment to providing best-in-class products to our retailers and customers.”
Product of the Year accepts entries each year from consumer packaged goods that demonstrate innovation.

Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. Products are then chosen as a winner in each category through the TNS survey of 40,000 consumers.

Natura is a premium zero-VOC product with zero emissions that provides both beautiful and durable hiding. GarageGuard is a water-based, catalyzed epoxy floor coating that gives garage floors an extremely durable and showroom like appearance. It delivers outstanding hardness and superior chemical, abrasion and impact resistance in a long lasting semi-gloss finish.

The complete list of 30 winners selected to receive the 2015 Product of the Year title can be found at www.productoftheyearusa.com.